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Content marketing has helped many industries thrive. Demand Metric showed that this element of inbound marketing methodology generates three times as many leads as traditional marketing while costing 62% less. Furthermore, Hubspot indicates that leads from content’s organic SEO have…
We can't stress enough the benefits blogging has to offer different businesses regardless of their size. First off, blogs provide search engines with the fresh content they like, allowing marketers to create opportunities to plug in important keywords that can…
On average, websites have a 1-2% conversion rate. This means that marketers only generate 5 leads out of every 500 visitors to their sites. This may not be great news for most non-profits, especially since they need donations to help…
Marketers of non-profit initiatives embraced content marketing early, and only have grown more confident about their efforts at this point in the year 2015. In addition to becoming better story tellers, they’re opening up to using different tactics and more…
As one of the prominent elements of inbound marketing, content marketing has the power to develop interest in brands and create relationships with clientele through content that addresses certain needs and delivers value. It’s been known to beat conventional, outdated…
According to MarketingCharts, online ad revenues reached $47.6 billion in 2014, which is approximately $5 billion more than 2013. The same source estimates online ads to bring in $52.5 billion in 2015, $57 billion in 2016, $61.5 billion come 2017…
Acquiring high-quality leads has become quite easy. However, according to Forbes, brands only manage to touch base with 25% of the leads they generate despite being able to contact 92%. MarketingSherpa further confirmed that in 2012 by reporting that 79%…
Hardly a decade ago, business executives balked whenever marketing managers approached them with social media campaigns. However, in the year 2015, social media marketing insights proved that social media is growing exponentially.Despite the difference in methods and platforms’ modus operandi,…
We know that keeping up with all the different social media channels that you should be using for your business can be frustrating, overwhelming, and time-consuming. However, we still recommend that you do it. And of those social media channels,…
Did you know 91% of people check their email daily? Eighty-two percent of consumers open emails sent by companies. The numbers mean you have a receptive audience to market your products and service to through email marketing campaigns. One email…