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As the name implies, a non-profit organization (NPO) does not operate to generate profits for shareholders. NPOs raise money to fund specific causes, such as fighting breast cancer or eradicating third world hunger. The non-profit business model may make…
According to marketing expert Jeff Bullas, 72% of all internet users are active on social media. Even the elderly are not lagging behind with 60% of 50-60 year olds and 43% of 65+ year olds active on social media…
According to the Nielsen Norman Group, 90% of consumers prefer receiving email newsletters while only 10% opt for Facebook. Non-profit donors are no different; in fact, they will prefer a newsletter since it provides more details on the issue…
Fernando Cebolla orginally created this fantastic list of online marketing metrics in Spanish. We are pleased to translate it and provide it here for our English speaking followers. Web analytics is an important part of every Social Media strategy…
LinkedIn is the primary social network for professionals and can be a powerful marketing tool. But if you’re using it as a basic, uninspired and uninspiring online resume, you are definitely not tapping into that power potential. This article…
According to npENGAGE, online fundraising is a critical territory in the non-profit industry, a fact proven by a 34.5% growth rate amounting to $20 billion in 2010 alone. This is why many charities have started locating, engaging and cultivating…
Marketing has changed over the past few years. In fact, the best way to describe marketing today is using Duct Tape Marketing’s John Jantsch’s words: "Marketing = getting people to know, like and trust you." There is only one form of…
According to Jason Squires, entrepreneur and author of What to Say on Social Media: The Small Business Guide to Being Social, on Social Media, businesses with a social media presence struggle to reel some of the 176 million individuals…
If you haven’t been using social media as one of your online marketing channels for your small business, yesterday (or maybe even a couple years ago) was the time to start. New businesses and small businesses generally don’t have…
Historically, the retention rates for donors are about 25%, which is beyond dismal. Looking at the issue from a marketing point of view, it becomes clear that there are certain methods we can use to greatly increase that number. This…