Content creation in the manufacturing industry can seem challenging. In fact, 62% of manufacturing marketings consider creating engaging content a challenge to thier marketing success. In reality, though, the manufacturing industry lends itself very well to a large variety of…
The manufacturing industry is one of the oldest industries around. Despite constantly being the source of innovation and invention in some realms, this industry has been one of the slowest to adapt to the digital world in terms of building…
If you're tired of hearing "Content is King," you're not alone. But the fact that the claim has been worn into the ground does not make it less true (even for manufacturers). Still, we would argue that content by itself…
Customer engagement is the connection which consumers make with your brand. It is one of the important factors of brand loyalty, since companies with a following of highly engaged clients will always have buyers ready to purchase their products. According…
87% of manufacturing marketers cite increasing brand awareness as a major marketing objective for the year 2015, ranking it in as the number one marketing goal for manufacturing companies this year. Here are 5 tips that will get you closer…
This may be a surprise to the more technically minded, but—prepare yourself—most people don’t exactly want to curl up on the couch with a cup of cocoa and the specs or manual for the newest piece of machinery in their…
According to a Fat Joe’s infographic Stats to Convince Your Boss to Invest in Content Marketing, marketers are spending a quarter of their marketing budget on content marketing. In fact, companies with fewer than 10 employees dedicate 42% to content…
Content marketing has become an important part of industrial marketing over the past few years. And content marketing for manufacturing is no exception. According to IHS GlobalSpec Research Report, 61% of manufacturers have added content marketing to their marketing strategy.…
Content marketing has helped many industries thrive. Demand Metric showed that this element of inbound marketing methodology generates three times as many leads as traditional marketing while costing 62% less. Furthermore, Hubspot indicates that leads from content’s organic SEO have…
We can't stress enough the benefits blogging has to offer different businesses regardless of their size. First off, blogs provide search engines with the fresh content they like, allowing marketers to create opportunities to plug in important keywords that can…