Marketers of non-profit initiatives embraced content marketing early, and only have grown more confident about their efforts at this point in the year 2015. In addition to becoming better story tellers, they’re opening up to using different tactics and more…
According to the Nielsen Norman Group, 90% of consumers prefer receiving email newsletters while only 10% opt for Facebook. Non-profit donors are no different; in fact, they will prefer a newsletter since it provides more details on the issue…
According to npENGAGE, online fundraising is a critical territory in the non-profit industry, a fact proven by a 34.5% growth rate amounting to $20 billion in 2010 alone. This is why many charities have started locating, engaging and cultivating…
Inbound Marketing is all about engaging with your audience, very much like a crowdfunding campaign, and is therefore an invaluable tool to ensure the success of your crowdfunder. In this article, we will highlight a few of the more effective…
Performance measurement is the most crucial instrument in every nonprofit’s fundraising toolbox. In order to improve the results of your fundraising endeavors, you must measure performance, examine the results, and improve your performance over time. Measuring pivotal fundraising metrics can…