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According to MarketingCharts, online ad revenues reached $47.6 billion in 2014, which is approximately $5 billion more than 2013. The same source estimates online ads to bring in $52.5 billion in 2015, $57 billion in 2016, $61.5 billion come 2017…
Acquiring high-quality leads has become quite easy. However, according to Forbes, brands only manage to touch base with 25% of the leads they generate despite being able to contact 92%. MarketingSherpa further confirmed that in 2012 by reporting that 79%…
Hardly a decade ago, business executives balked whenever marketing managers approached them with social media campaigns. However, in the year 2015, social media marketing insights proved that social media is growing exponentially.Despite the difference in methods and platforms’ modus operandi,…
Marketing has changed over the past few years. In fact, the best way to describe marketing today is using Duct Tape Marketing’s John Jantsch’s words: "Marketing = getting people to know, like and trust you." There is only one form of…
Historically, the retention rates for donors are about 25%, which is beyond dismal. Looking at the issue from a marketing point of view, it becomes clear that there are certain methods we can use to greatly increase that number. This…
Let’s discuss the power of landing pages for non-profits. Even though landing pages have been proven over and over again to be one of the most effective marketing tools, a surprisingly low number of non-profits are aware of how…
Inbound Marketing is all about engaging with your audience, very much like a crowdfunding campaign, and is therefore an invaluable tool to ensure the success of your crowdfunder. In this article, we will highlight a few of the more effective…
I like to think of our website as a destination that people come from far and wide to reach. When I think of it that way, the importance of tracking your website traffic sources becomes clearer. It’s helpful to…
If you haven’t already, developing and implementing a successful Inbound Marketing Strategy should be on the top of your to-do-list. In this article we’ll share our five best tips on how to make sure your strategy becomes successful. If you’re…
Inbound Marketing is the future of marketing, and is a powerful marketing tool which essentially aims at driving customers directly to you through non-invasive means. This is achieved by creating unique and valuable content that is relevant for your customers…