The manufacturing industry is one of the oldest industries around. Despite constantly being the source of innovation and invention in some realms, this industry has been one of the slowest to adapt to the digital world in terms of building…
If you're tired of hearing "Content is King," you're not alone. But the fact that the claim has been worn into the ground does not make it less true (even for manufacturers). Still, we would argue that content by itself…
Customer engagement is the connection which consumers make with your brand. It is one of the important factors of brand loyalty, since companies with a following of highly engaged clients will always have buyers ready to purchase their products. According…
Any company that wants to establish a strong online presence needs to establish concrete online marketing objectives. It may seem like a no brainer, yet a recent report by Smartinsights.com indicates that the opposite is true. According the report,…
According to a Fat Joe’s infographic Stats to Convince Your Boss to Invest in Content Marketing, marketers are spending a quarter of their marketing budget on content marketing. In fact, companies with fewer than 10 employees dedicate 42% to content…
On average, websites have a 1-2% conversion rate. This means that marketers only generate 5 leads out of every 500 visitors to their sites. This may not be great news for most non-profits, especially since they need donations to help…
Marketers of non-profit initiatives embraced content marketing early, and only have grown more confident about their efforts at this point in the year 2015. In addition to becoming better story tellers, they’re opening up to using different tactics and more…
As one of the prominent elements of inbound marketing, content marketing has the power to develop interest in brands and create relationships with clientele through content that addresses certain needs and delivers value. It’s been known to beat conventional, outdated…
According to MarketingCharts, online ad revenues reached $47.6 billion in 2014, which is approximately $5 billion more than 2013. The same source estimates online ads to bring in $52.5 billion in 2015, $57 billion in 2016, $61.5 billion come 2017…
We know that keeping up with all the different social media channels that you should be using for your business can be frustrating, overwhelming, and time-consuming. However, we still recommend that you do it. And of those social media channels,…