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According to Cultivate Communications’ 2014 Benchmark Study on Marketing for Manufacturers, lead generation has become a top priority. However, what makes this change so notable is the fact that marketing manufacturers have decided to generate leads through inbound marketing rather…
Consulting firm Frost & Sullivan couldn’t have been more accurate when they wrote: “By 2020, 60-70% of new car sales leads will be generated by a digital platform. Be it via websites, mobile sites, social media or apps.” It’s predictions…
Flaunting over 72.8 million users, Pinterest is quickly expanding its reach, claiming 47.1 million users in the U.S. Like Facebook, its top three demographics are 25-34 (26%), 35-44 (21%), and 45-54 (17%). Meanwhile, 18-24 year olds as well as 55-64…
According to Twitter’s About Us page, the social network has 302 million monthly active users, of which 53.1 million are in the U.S. Like Facebook, Twitter has started aging with 22% of its users comprising of 25-35 year olds…
By April 2015, Facebook flaunted 1.44 billion monthly active users and 936 million daily active users. According to ComScore, the social network’s community mainly comprises of 24-34 year olds (22%) followed by 35-44 year olds (21%) and 45-54 year olds…
What is a CRM and What Does it Do? For as long as there have been businesses, there have been Customer Relationship Management (CRM) systems, though they might not always have been called that. Basically, anything that facilitates a relationship…
The behavior of today’s buyers has changed. Your prospects resort to online channels to research your offerings, find out about the best practices of your industry and skim through thought leadership, before making a purchase. To get them to pick…
Lead scoring, a methodology which both sales and marketing teams rely on, is used for ranking leads based on their readiness for sale. Basically, it’s a system that allows you to determine whether a lead is going to move to…