A Microsite is a small group of pages that are linked to a larger parent website, but have a different domain name and generally unique content and design.Microsites are usually used as a marketing tactic to specially distinguish certain information,…
Content creation in the manufacturing industry can seem challenging. In fact, 62% of manufacturing marketings consider creating engaging content a challenge to thier marketing success. In reality, though, the manufacturing industry lends itself very well to a large variety of…
The manufacturing industry is one of the oldest industries around. Despite constantly being the source of innovation and invention in some realms, this industry has been one of the slowest to adapt to the digital world in terms of building…
This may be a surprise to the more technically minded, but—prepare yourself—most people don’t exactly want to curl up on the couch with a cup of cocoa and the specs or manual for the newest piece of machinery in their…
Any company that wants to establish a strong online presence needs to establish concrete online marketing objectives. It may seem like a no brainer, yet a recent report by Smartinsights.com indicates that the opposite is true. According the report,…
According to a Fat Joe’s infographic Stats to Convince Your Boss to Invest in Content Marketing, marketers are spending a quarter of their marketing budget on content marketing. In fact, companies with fewer than 10 employees dedicate 42% to content…
Content marketing has helped many industries thrive. Demand Metric showed that this element of inbound marketing methodology generates three times as many leads as traditional marketing while costing 62% less. Furthermore, Hubspot indicates that leads from content’s organic SEO have…
We can't stress enough the benefits blogging has to offer different businesses regardless of their size. First off, blogs provide search engines with the fresh content they like, allowing marketers to create opportunities to plug in important keywords that can…
As one of the prominent elements of inbound marketing, content marketing has the power to develop interest in brands and create relationships with clientele through content that addresses certain needs and delivers value. It’s been known to beat conventional, outdated…
Acquiring high-quality leads has become quite easy. However, according to Forbes, brands only manage to touch base with 25% of the leads they generate despite being able to contact 92%. MarketingSherpa further confirmed that in 2012 by reporting that 79%…